Branded Web Content
'Online video advertorials
The ad world has changed, the old idea of buying :30 second slots to show your campaign doesn't work in the new online world. Consumers are restless, and if you don't grab them right away they drift off to the next shiny button. This problem isn't always a bad thing though, because now we look at engagement. Motivated consumers engaged in your branded content who actively search out your message.
This is branded content, this is what we do best. Crafting segments that are 3-4 minutes in length, that give consumers your brand message wrapped in information and entertainment that they want to watch. Cooking shows, cocktail mixers, travel shows... whatever suits your brand. Our 3rd party endorsement gives your brand more than money could buy - consumer trust!
Then using our our network of websites, and our hyper-syndication model we push it out to the waiting millions of web searches and surfers. This content is then watched and passed around taking on a life of it's own and showing up in places you wouldn't think to look. Since the message is baked into the video, it doesn't really matter where it's seen. In fact the real goal here is making the content portable so that it can be shared, emailed, embeded, and passed around.
Web Video Syndication
So we've produced some great content for you... what now? YouTube is the first name out on the table, it is the most popular; but the amount of noise is almost overwhelming. At last count 60,000 videos a day are being added to that site, so in order to get noticed you need to go deeper. Strangely enough farther out on the 'Long Tail'.
For the food and beverage vertical we have built a hyper-syndication model. Our content goes out to all of the relevant (and yes even YouTube) web sharing sites, in addition to our own destination sites. We back this up with Twitter, and mentions on other social networks. The result? within a few days our video content will show up as the first few results on Google on many different sites.
When the consumer sees the same video on many different sites, well... they get the idea that we are the authority on the subject.
One of our partners goes deeper than this (5min.com) they re-syndicate our content using their 'Video Seed' technology. This places our content in relevant pages on other websites within the network. Our status as preferred partner gives us access to huge audiences that other branded content producers don't have.
In fact 5Min.com is the #1 FOOD VIDEO PLATFORM*
• 5.1MM US Unique Viewers per month*
• 6.6 Minutes per viewer*
• Penetrating 77% of the total online audience viewing Food content* (*comScore Video Metrix February 2010)
As we move forward we will be implementing the same structure in other verticals: travel being next on the horizon.
Off domain Syndication, and social media should be part of your video strategy.
Social Media Strategy
We can also craft and implement a complete social media marketing strategy that will engage you current customers and attract new ones to your brand.
If your current strategy is to shoot and place your videos on Youtube, and maybe a couple of other sites... Give us a call. We can help you build an action plan that works and delivers engaged viewers.
Our media group and PR partners can create the video content, syndicate it to relevant websites, then create and manage Twitter streams and Facebook pages. A total social media plan from concept to implementation.
We can also craft and implement a complete social media marketing strategy that will engage you current customers and attract new ones to your brand.
If your current strategy is to shoot and place your videos on Youtube, and maybe a couple of other sites... Give us a call. We can help you build an action plan that works and delivers engaged viewers.
Our media group and PR partners can create the video content, syndicate it to relevant websites, then create and manage Twitter streams and Facebook pages. A total social media plan from concept to implementation.
