So what have we been up to lately?
Sobeys Inspired
heavyGFILMS Continues to produce this video series that compliments the Sobeys inspired food and recipe magazine. This is a great series of videos that get great views on many websites.
heavyGFILMS Continues to produce this video series that compliments the Sobeys inspired food and recipe magazine. This is a great series of videos that get great views on many websites.
Taxi / Canadian Tire "House of Innovation"
heavyGFILMS leant production support and cinematographer Glen Powell to Taxi advertising for this series of 100 videos, that are featured on www.houseofinnovation.ca. This is a year long project shot in a house purchased just to showcase innovative products available at Canadian Tire.
heavyGFILMS leant production support and cinematographer Glen Powell to Taxi advertising for this series of 100 videos, that are featured on www.houseofinnovation.ca. This is a year long project shot in a house purchased just to showcase innovative products available at Canadian Tire.
Air Canada Vacations
heavyGFILMS is producing an online travel series (TouristaTV) in conjunction with Air Canada Vacations. These destination guides will be used in conjunction with online social media, and sent out through our syndication network. Initial response has been great, with impressive viewing numbers.
heavyGFILMS is producing an online travel series (TouristaTV) in conjunction with Air Canada Vacations. These destination guides will be used in conjunction with online social media, and sent out through our syndication network. Initial response has been great, with impressive viewing numbers.
Foodland Ontario
heavyGFILMS is producing a multi-part cooking series for Foodland Ontario in our own kitchen studio. These quick and easy recipes feature fresh local Ontario produce and will inspire you to create with the best produce this province can offer.
heavyGFILMS is producing a multi-part cooking series for Foodland Ontario in our own kitchen studio. These quick and easy recipes feature fresh local Ontario produce and will inspire you to create with the best produce this province can offer.
Taxi / Canadian Tire Jumpstart
heavyGFILMS leant production support and cinematographer Glen Powell to Taxi advertising for this spot in support of Canadian Tire's children's charity 'Jumpstart'.
The spot was to introduce their NHL Playoff's - 'Playoff Payoff'
heavyGFILMS leant production support and cinematographer Glen Powell to Taxi advertising for this spot in support of Canadian Tire's children's charity 'Jumpstart'.
The spot was to introduce their NHL Playoff's - 'Playoff Payoff'
Sobeys
Sobeys grocery store was looking for a way to tie their 'Inspired' magazine to a much more interactive web presence - Through our Le Gourmet TV brand we created an online video cooking school that syndicates their recipe content to many websites. These sites target consumers who are looking for food and recipe content.
These videos coincide with the stories and recipes that are found in the quarterly Inspired magazine, and have found a real online audience.
Sobeys grocery store was looking for a way to tie their 'Inspired' magazine to a much more interactive web presence - Through our Le Gourmet TV brand we created an online video cooking school that syndicates their recipe content to many websites. These sites target consumers who are looking for food and recipe content.
These videos coincide with the stories and recipes that are found in the quarterly Inspired magazine, and have found a real online audience.
King Cole Duck
Duck... It's regarded as a whole bunch of things that it isn't (fatty, hard to cook, 'ethnic'), and usually only makes an appearance on the Holiday table.
King Cole wants to change all that. We worked with them to create an initial 14 part cooking series that shows how easy it is to cook with duck - even on a weeknight. All of the recipe videos feature a companion video piece where we match the dish with wine.
These videos will be seen on the King Cole website / Youtube channel, as well as getting wide syndication through Le Gourmet TV and all of their partner websites. These were shot over a day in the heavyGFILMS Kitchen Studio.
View the King Cole Duck Recipes Here
Duck... It's regarded as a whole bunch of things that it isn't (fatty, hard to cook, 'ethnic'), and usually only makes an appearance on the Holiday table.
King Cole wants to change all that. We worked with them to create an initial 14 part cooking series that shows how easy it is to cook with duck - even on a weeknight. All of the recipe videos feature a companion video piece where we match the dish with wine.
These videos will be seen on the King Cole website / Youtube channel, as well as getting wide syndication through Le Gourmet TV and all of their partner websites. These were shot over a day in the heavyGFILMS Kitchen Studio.
View the King Cole Duck Recipes Here
Click picture for video
Bernardin Home Canning
heavyGFILMS /Le Gourmet TV filmed a series of how-to and technique videos for Bernardin Canada. These videos are branded completely Bernardin and use a chef from their test kitchen. The purpose was to convey in short simple terms the basics of home canning. These videos will be seen on the Bernardin website / Youtube channel, as well as getting wide syndication through Le Gourmet TV and all of their partner websites. These were shot over a day in the heavyGFILMS Kitchen Studio.
Watch the Bernardin 'Home Canning School' videos here
heavyGFILMS /Le Gourmet TV filmed a series of how-to and technique videos for Bernardin Canada. These videos are branded completely Bernardin and use a chef from their test kitchen. The purpose was to convey in short simple terms the basics of home canning. These videos will be seen on the Bernardin website / Youtube channel, as well as getting wide syndication through Le Gourmet TV and all of their partner websites. These were shot over a day in the heavyGFILMS Kitchen Studio.
Watch the Bernardin 'Home Canning School' videos here
Click picture for video
George Brown Chef School
heavyGFILMS filmed a series of cooking technique videos for Le Gourmet TV at the George Brown Chef School in downtown Toronto. The first series of videos will play out over Dec '09 and Jan-Feb 2010, the first video in the series gathered 150,000 views in the first 2 weeks.
** UPDATE ** These videos have been a great success, gathering 4 million views in the first 10 weeks.
heavyGFILMS filmed a series of cooking technique videos for Le Gourmet TV at the George Brown Chef School in downtown Toronto. The first series of videos will play out over Dec '09 and Jan-Feb 2010, the first video in the series gathered 150,000 views in the first 2 weeks.
** UPDATE ** These videos have been a great success, gathering 4 million views in the first 10 weeks.
Click picture for video
The Mark
heavyGFILMS filmed a series of interview segments for online news and policy website 'The Mark'. These will help generate discussion around the recent 'Canadian Science Policy Conference', and help form the agenda for next years conference.
While we took care of filming the the raw footage, The Mark did their edits / post production / compression and output in house to meet their journalistic editorial needs.
heavyGFILMS filmed a series of interview segments for online news and policy website 'The Mark'. These will help generate discussion around the recent 'Canadian Science Policy Conference', and help form the agenda for next years conference.
While we took care of filming the the raw footage, The Mark did their edits / post production / compression and output in house to meet their journalistic editorial needs.
Click picture for video
Foodland Ontario
We recently shot a 9 webisode series of 'how-to' recipe videos showing consumers the wealth of local Ontario produce that you can find in your grocery store. Host Emily Richards leads these laid back - yet engaging and informative videos that give easy and tasty recipes using the best that Ontario farmers have to offer.
This series was co-branded with Le Gourmet TV (where they will play) giving a 3rd party endorsement to the message of eat well and eat local. The video will also be syndicated out to a myriad of other websites; in fact if you Google "Foodland Ontario" these are now the top video hits.
We recently shot a 9 webisode series of 'how-to' recipe videos showing consumers the wealth of local Ontario produce that you can find in your grocery store. Host Emily Richards leads these laid back - yet engaging and informative videos that give easy and tasty recipes using the best that Ontario farmers have to offer.
This series was co-branded with Le Gourmet TV (where they will play) giving a 3rd party endorsement to the message of eat well and eat local. The video will also be syndicated out to a myriad of other websites; in fact if you Google "Foodland Ontario" these are now the top video hits.
Click pictures for video
Vice
Vice Icewine Martini launched the worlds first one pour Icewine / Vodka Martini at Toronto's ultra exclusive One restaurant in Yorkville.
Ange Aiello of iYellow Wine Group hosts the launch and she interviews sommeliers and the president of Vineland Estates Winery who produce this premium product from their own Icewine.
heavyGFILMS produced a short video of the event, and then through our distribution partners pushed the finished video out to the web. At last count the video can be seen on over 70 websites and blogs, accounting for ever growing viewership numbers.
This has proved to be a low cost way for Vineland Estates Winery to get critical social media exposure of this new product launch.
Vice Icewine Martini launched the worlds first one pour Icewine / Vodka Martini at Toronto's ultra exclusive One restaurant in Yorkville.
Ange Aiello of iYellow Wine Group hosts the launch and she interviews sommeliers and the president of Vineland Estates Winery who produce this premium product from their own Icewine.
heavyGFILMS produced a short video of the event, and then through our distribution partners pushed the finished video out to the web. At last count the video can be seen on over 70 websites and blogs, accounting for ever growing viewership numbers.
This has proved to be a low cost way for Vineland Estates Winery to get critical social media exposure of this new product launch.
Click above for video
Canada Tourism
heavyGFILMS provided equipment support, and our very own Glen Powell as cameraman; to work alongside Toronto production company 'The Garden' on these Canada Tourism spots in Saskatchewan. Stefan Morel (director from The Garden) and Glen from heavyG travelled all over the frozen province this past winter capturing travel stories for this social media campaign out of Radar DDB in Vancouver.
In all 9 spots were captured, and posted as part of this campaign. Check out the video as the camera hangs off the side of a snowmobile, and dogsled, not to mention out on the frozen lakes icefishing in -40ºc temps.
Post production was handled by The Garden.
heavyGFILMS provided equipment support, and our very own Glen Powell as cameraman; to work alongside Toronto production company 'The Garden' on these Canada Tourism spots in Saskatchewan. Stefan Morel (director from The Garden) and Glen from heavyG travelled all over the frozen province this past winter capturing travel stories for this social media campaign out of Radar DDB in Vancouver.
In all 9 spots were captured, and posted as part of this campaign. Check out the video as the camera hangs off the side of a snowmobile, and dogsled, not to mention out on the frozen lakes icefishing in -40ºc temps.
Post production was handled by The Garden.
Some of our clients past and present:
